Realism Redefined: Trends in AR/VR and the Opportunities Ahead

Wednesday, Nov. 29, 12-1 p.m.

GV Theater

 

Realism Redefined: Trends in AR/VR and the Opportunities Ahead

Steve Koenig, Senior Director, Market Research, Consumer Technology Association

 

Virtual Reality (VR) and Augmented Reality (AR) promise to reshape and redefine what we call reality. From entertainment to commercial and industrial application these game-changing technologies are already transforming and elevating experiences. But what are the use cases and what opportunities lay ahead for AR/VR? More, what is the consumer sentiment for these new experiences? Attend this keynote to understand the current state of AR/VR and how these technologies will remake media and redefine our idea of reality.