From Combat Camera to Emerging Internet: Innovation at DMA

Wednesday, November 29

1:30–2 p.m.

Government Video Theater



Video and other forms of new media are becoming more prominent tools for military organizations and Ray Shepherd, director of Defense Media Activity at the U.S. Department of Defense, will speak about it firsthand at this year’s Government Video Expo.


The DMA is a worldwide media organization that serves as a direct line of communication to U.S. forces, civilians, contractors and families to provide them with news, information and entertainment on a variety of media platforms, including television, internet, social and emerging technologies. Shepherd will discuss how the DMA is doing this in his keynote, “From Combat Camera to Emerging Internet: Innovation at DMA.”



DoD Director of Defense Media Activity Slated for GV Expo Keynote


Ray B. Shepherd

Director, Defense Media Activity, U.S. Department of Defense


Ray Shepherd is the Director, Defense Media Activity, providing a direct line of communication for news and information to U.S. forces worldwide.


Prior to this position, Mr. Shepherd served as the Senior Vice President, Operations for the Warwick Consulting Group. The Group provided leadership and program management guidance to for-profit and non-profit organizations.


Mr. Shepherd formerly served as the Chief Executive Officer of the American Red Cross of Northern New Jersey helping people prevent, prepare for and respond to emergencies and provide training in life-saving skills. Mr. Shepherd has also served in numerous senior level management and communications positions for two Fortune 500 companies providing brand strategy, internal and external marketing and communications programs for the companies and the military.


Mr. Shepherd is a retired United States Air Force Colonel having served more than 29 years as a commander and public affairs officer. He has been involved with numerous major military public affairs actions and contingency operations throughout his career to include crisis communications dealing with international terrorism, humanitarian operations and international aircraft accident responses. He also served in numerous senior level public affairs positions in the United States, Germany, Italy and the United Kingdom where he utilized his experience to guide internal, external and social media communications programs for multi-service organizations. He also served as the Commander, American Forces Radio and Television Service Broadcast Center managing seven television and 12 radio stations providing satellite news, sports and entertainment to military personnel and their families serving overseas.


Mr. Shepherd is a graduate of Texas A&M University with a Bachelor’s degree in journalism; a Master’s of Science degree in management from Troy State University and a Master’s of Arts degree in communications from University of Oklahoma. Mr. Shepherd also completed numerous civilian and military leadership and management programs.