Pro Media Conference at Government Video Expo
Rooms 209B & 209C
Wednesday, November 28 and
Thursday, November 29
The Pro Media Conference takes place within Government Video Expo and is designed to educate, motivate and engage professionals working in media and entertainment, video and audio production, internet and mobile video, AV, government, corporate video environments, and IT. Through a series of papers, panels, case studies, and networking opportunities, PMC gives media professionals access to the information and technology that will allow them to create, manage, monetize, and deliver compelling content… for all video applications, across all platforms and for all customers.
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Wednesday, Novemeber 28
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Room 209B
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Track
Developing Your Business With Web
and Mobile Video
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11:00 a.m.
Producing Successful Video Podcasts
Helping a client become an opinion leader in their field of influence is what video on the web is all about, but video podcasting is much more than just setting up a camera and having someone speak their mind. It should be an effective part of a company's marketing strategy. It can also become a potential revenue stream for yours. This session will focus on both the business and production sides of producing ongoing video podcasts. Topics will include understanding your client's brand and setting up, shooting and distributing video podcasts.
Speaker: Jem Schofield, founder, theC47
Session presented by Adorama
12:00 p.m.
iPhone and iPad Apps for Video Production
This session focus on 20 Apple apps that can be used in video production. Attendees will learn about pre-production apps for storyboarding, scriptwriting, location scouting, and look books, as well as production apps for clapper boards, adjusting focus, and crew management. This session will also highlight postproduction apps for editing, color correction, titles, special effects, and music scoring. Learn how to use these apps to enhance the creative process of your video production, from beginning to end.
Speaker: Dave Watnee, Co-founder and President, Multimedia Avenue
1:00 p.m.
Build Your Video Business: Winning Clients Online
Independent video producers have access to more work opportunity than ever, but have to find ways to stand out from the crowd. Kate Sullivan, Poptent's Director of Marketing, shares tips for success from the most successful creative commercial videographers in their 55,000 member community, including: Getting the clients you want, from local businesses to Fortune 500 companies; differentiating yourself from your competition; showcasing your work; and implementing DIY tools for promoting your video business.
Speaker: Kate Sullivan, Director of Marketing, Poptent
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Track
Live Production and Video Streaming
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2:00 p.m.
Video Streaming Technology for Mobile Applications
One of the biggest challenges today is providing multimedia information to mobile users. Many organizations need to deliver mission-critical information to employees in the form of video, audio, and media; it must be delivered live, in real time and recorded for on-demand viewing. This session will explore the latest video streaming and compression standards and delivery methods, with a focus on delivering live video and media to mobile devices. Key topics cover will include video encoders, video content delivery networks, video transcoding, delivering live video inside and outside the firewall simultaneously, and how to get high quality live video to iPads, iPhones, Androids, PCs, and Macs.
Speaker: Rich Mavrogeanes, President, Discover Video
3:00 p.m.
How to Stream Full-Motion Video to Mobile Devices Using Commercial Off-the-Shelf (COTS) Technologies
Video over IP to mobile devices is enabling government and military organizations to deliver mission-critical, low-latency HD streaming anywhere, anytime. Full-motion video (FMV) deployments range from command and control support, logistics missions, and intelligence surveillance and reconnaissance (ISR) capabilities for both intelligence analysts around the world and active personnel on the ground. To date, many of the portable systems capable of viewing these feeds have been custom-built and tied to specific data links. But today, Federal departments such as the DoD are increasingly turning to commercial off-the-shelf (COTS) technologies to lower the risks associated with system integration and to accelerate the delivery of mobile-based solutions.
Speaker: Andy Vaughan, VP of US Federal Sales, Haivision
4:00 p.m.
Cellular ENG Solutions: How This New Technology is Changing Live Production
Cellular ENG solutions have become a key tool in newsrooms around the world, covering major news events including the US Presidential Election, 2011 British Royal Wedding and Hurricane Irene. Sports productions are also relying on this highly portable technology, including high-level events such as the Super Bowl and the London 2012 Olympics. This is due to better video quality, improved bonding techniques, increased resiliency, stronger cellular coverage, and the flexibility and portability it offers for ENG. New mobile solutions are now becoming available to news crews, allowing smart phones, laptops and handheld devices to complement professional-grade backpacks for live newsgathering. These solutions, which serve different applications and workflows, such as live transmission, editing, file transfer, and store and forward, reflect the changing way video is being acquired in the field--from reporters and producers on news teams to camera operators on location.
Speaker: Mike Savello, Vice President of Sales, LiveU
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Room 209C
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Track
Practical Video Production
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11:00 a.m.
Producing for Non-Profits
More and more, the non-profit world is turning to documentary-style video as a way to communicate their mission. "Producing for Non-Profits" will focus on identifying the common challenges in producing cause-based documentary content, creating effective pre-production workflow that hones client goals and vision, and strategies for achieving that vision in the field.
Speakers: Tessa Moran, Director, Eidolon Films; Ben Crosbie, Director and Cinematographer, Eidolon Films
1:00 p.m.
Lighting and Shooting Interviews
How do you make the right choices about camera placement and lighting when shooting interviews? And how do you do that consistently? This session will focus on best practices for lighting and shooting interviews. It will discuss and demonstrate certain "rules" or "agreements" that can be followed to help you consistently shoot great looking, great sounding and natural interviews. It will also include live demonstrations of various equipment and set-ups.
Speaker: Jem Schofield, founder, theC47
Session presented by Adorama
2:00 p.m.
Extending and Distributing Digital Video
This session will provide an overview of the ins and outs of all the existing digital video formats--from DVI, HDMI to SD and HD-SDI. Attendees will learn what to look out for when you extend these formats and what to look out for when you convert them. Distance limitation, delays and other obstacles to identify for during design and installation will also be discussed.
Speaker: Thomas Tang, President, Apantac LLC
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Thursday, Novemeber 29
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PMC Conference tracks will ALL be held in room 209B on Thursday, November 29th
Track: Asset Management and Storage and the Cloud, Track
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Track Creativity and Marketing
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10:00 a.m.
Produce Beautiful Work (for Fun and Profit)
Today's communicators face a lot of pressure to serve the overall objectives of their companies while also needing to continuously learn about new technologies and developments, the best of which must be leveraged effectively in their programs. "Produce Beautiful Work" is both a mantra and a detailed methodology crafted by the leaders of Thornberg and Forester to focus-in on winning pitches and crafting content that honors client-involvement inside a proven framework that consistently produces remarkable work. During the presentation, T&F principals will walk through a six-step process illuminating winning tips for maximizing each phase of client development, with real-world examples from recent high-profile case studies.
Speaker: Elizabeth Thornberg, Co-Founder, Thornberg & Forester (T&F)
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Track Asset Management, Storage and the Cloud
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11:00 a.m.
Integrated Media Asset Management for Production and Acquisition Workflows
Media Asset Management (MAM) systems have been deployed in broadcast environments since the advent of tape-based storage to help store, catalog, and retrieve media assets. While many improvements have been made to these systems, the management of media assets has remained a relatively separate function from the associated production and playout operations. At best, specific, individual tasks have been integrated, however, still missing is a MAM infrastructure that fully integrates asset management across the entire production workflow--from scheduling and acquisition to broadcast, distribution and archiving. Recent advances in information technology, however, now make it possible to perform this full degree of integration using a concept called "Integrated Media Management."
Speaker: Luc Comeau, Business Development Manager, Dalet Digital Media Systems
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Track Asset Management, Storage and the Cloud
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12:00 p.m.
From Analog to Digital and on to the Cloud
Content owners large and small struggle to manage ever-growing libraries of analog and digital assets. As a result, traditional and nontraditional content providers are looking at ways to abstract the complexities inherent in managing media assets and simplify time-consuming manual workflows. The digitization and monetization of analog content is where media asset management, archiving, and metadata management become foundational elements for driving increased consumption of content. This session will identify options for managing or repurposing content within a file-based workflow, and how that content can be published efficiently to traditional distribution channels or to the ever-growing number of consumer electronic devices.
Speaker: Dave Polyard, Senior Vice President of Strategic Sales, Front Porch Digital
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Track Creativity and Marketing
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1:00 p.m.
Digital Multicultural Marketing
When producers want to reach young African-Americans and Hispanics, online video is the medium of choice. Art Jones and Pam Bailey are the producers of "Thirteen Percent," a documentary probing the sociocultural dynamics driving the HIV/AIDS epidemic among American blacks, and they will share the insights they gained, and how they've found that the documentary format can be a powerful catalyst for change.
Speaker: Art Jones, Director, Dream Factory
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